Igniting the Brand’s Fire
Knowsmoke approached us with their initial brand elements, including a name, single color choice, logo, and a clear brand vision. However, they needed to further establish and strengthen their brand identity. They wanted a presence that felt scientific but still down-to-earth and human-driven. So, we found a way to portray them as a knowledgable guide that genuinely cares for their customers.
Knowsmoke establishing their brand and identity was crucial as they built up venture capital backing. We formed a solid foundation in using dynamic colors, full-spread images, and impactful text treatments that solidified the brand for efforts moving forward.