Perfect Afternoon represents the culmination of over two decades of growth and evolution as a brand formerly known as Trademark Productions. Although certain elements of our previous identity may no longer be relevant, we have carefully retained the aspects that still hold significance.
With our revitalized brand identity, we are poised to thrive and embark on an exciting new journey with our partners, driven by a profound sense of purpose.
After careful consideration, we recognized that Trademark Productions and its branding no longer accurately represented our identity. The true source of our delight in our work lies in the connections we forge with our partners. We wanted this sense of joy to be the central focus of our brand’s image.
Inspired by the idyllic atmosphere of a blissful summer day, where sunlight playfully filters through the leaves, we underwent extensive deliberation to arrive at our new name: Perfect Afternoon. We adore the fact that its significance varies based on each individual’s interpretation of what a perfect afternoon is for them.
Rest assured, we’re still the same nerds, dreamers, and creatives you’ve come to know over the years. This rebrand showcases our skills and talents in a new light, and we’re delighted about it.
Working as a team is a delight. One of the best aspects is pumping each other up and getting ready to attack the day and workload with a positive outlook and team support.
Collaboration within a team fosters synergy, enabling team members to pool their diverse skills, ideas, and perspectives to achieve collective success. Ask questions, provide feedback, and guide others.
Love what you do and do it in a way unique to you. Our team is brimming with creativity, and we want them to pour that into their work to enhance and elevate it.
We take great care in everything we deliver, ensuring a polished outcome, regardless of the scale from substantial website builds to even the shortest social media post.
Every team member brings a certain level of value to our agency and partners. We want them to show it to the world and be proud!
With a few names in mind, we made an early exploration of how we could use Perfect Afternoon to represent our brand goals.
Astrata was an alternate brand exploration we envisioned as a divergent direction but ultimately didn’t resonate with our team.
Initial Logo Identity
Initial Rebrand Logo Exploration
Form Solidification
Color Exploration
Palette Exploration
Palette Solidification
Final Logo
We developed two sets of icons — simple and complex styles — that allow us to best represent our core services and values.
With a lot of moving processes, our brand needed to be cohesive across all instances. So, we created the authority on all things Perfect Afternoon: our brand book. This allowed us to compile everything from the nuanced use cases of icon styles and logo variations to defining fonts, colors, and messaging. Our team, even those outside design, can create and represent the brand with confidence.
Dynamic styling & spreads
We wanted our bright personality to reflect in the design. Employing engaging layouts throughout elevated the piece beyond a mere manual into a standalone work of design artisanship.
Stepping into our new design and identity is a new era, and we can’t wait to see where it takes us!
The latest iteration of the website showcases remarkable innovations and is resting easy.
With a more retro look, our 2013 website saw full-width, responsive websites becoming a more normal practice.
TM circa 2010 is a nostalgic blast from the past from the type of websites we see today.
The space you work defines your mood, and we want to ensure ours inspires an energetic calm our team can comfortably collaborate in. Over several months, we diligently curated our space to encompass a variety of inviting meeting areas, functional offices, well-equipped workstations (lovingly referred to as “battle stations”), as well as spaces dedicated to relaxation and conversation. This deliberate effort allowed our brand to transcend the digital realm and truly thrive in the physical world.
We feature many natural textures that create a sense of warm in the space, such as mosses, jute, wood, rattan, and beyond. With ample greenery to breathe further life into the environment and vibrant pops of color, complete with a lush mural, our office has become a hideaway from the world to not only get work done, but enjoy doing so!
Our entry space is complete with a moss installation and custom cork boards, setting the tone for the environment.
Our values are front and center as they set the tone for all our interactions happening within our office walls.
Adding the logo, hatching, and fills rounded out the final touches for the mural. The final design achieves a remarkable visual texture in the space, striking a harmonious balance between a serene sense of relaxation and vibrant energetic contrast.
Projecting the sketch onto the wall, we traced it with chalk and create the initial line work. This served as a helpful guide as we subsequently added the permanent marker lines on top.
We developed the schematic with paper and pencil to scale properly on the nearly 20′ long wall after an initial sketch and choosing a concept.
