A full-cycle approach through every step of our tested website UX/UI process.

Gather Data
Analyze Data
Review Findings
Design UI

Web UX/UI

Built for a More Functional Web.

PA’s been around since 1998, meaning before smartphones, everyone-does-SEO, and responsive websites. With this perspective on the web development industry, we’ve been able to react and adapt to the ebb and flow of the ever-evolving tech. Tact and knowledge (with just the right amount of pizzazz) bolstered by our experience means a more robust solution for your online goals. PA does not make suggestions – PA speaks from experience.

Building websites is our passion.

There’s something about an engaging website that makes you stand out from the crowd. Creating a unique presence built to embody a digital extension of your brand is something you can’t get just anywhere.

We take our craft seriously, ensuring we use the best practices with cutting-edge design for any market. We’ve built websites for almost every industry: construction, manufacturing, industrial to medical websites, entertainment, community organizations, and more.

Maintenance? Every garden needs to be weeded.

And it doesn’t stop there. SEO and remaining relevant and competitive online. Whether you need a robust eCommerce site, custom software, or a beautiful new brand experience, we have you covered. PA’s crew gives it their all to make the website of your dreams, and the leads or sales it generates a reality.

Crafting Great UX/UI

We don’t do templates, neither should you. PA prefers to build on WordPress, a flexible CMS, so you can easily edit or add to your website in the future. Now being powered with Gutenberg blocks, your new website redesign will function with more features and less bloat. This keeps Google happy and your website fast, dare we say furious, too.

A user experience like no other

Metro Detroit UX/UI Agency

With WordPress’s functional CMS as our guiding star, we can’t wait to walk this path from your current web presence (even if that’s nothing at all) to the top of the proverbial mountain of digital greatness or the top of the search results page.

Working with websites means made-to-build configurators, advanced eCommerce website marketing tactics, and incredible branded experiences. We have a few mainstays we live by:

Quick website load speed on mobile and desktop
Completely responsive
Developed with SEO best practices in mind

Work with a partner that navigates your web success from every angle.

Perfect Afternoon specializes in delivering exceptional UX (User Experience) and UI (User Interface Design) services tailored to meet the unique needs of each partner. By focusing on creating intuitive, user-friendly websites, Perfect Afternoon ensures that every visitor enjoys a seamless and engaging online experience. PA’s expertise in UX design involves conducting thorough user research, creating detailed user personas, and mapping out user journeys to ensure that the website’s structure, content, and navigation are aligned with the users’ needs and expectations.

PA’s meticulous approach not only enhances the satisfaction of website visitors but also contributes to lowering bounce rates, a critical factor for improving a website’s SEO ranking. A lower bounce rate signals to search engines that the website is valuable and relevant to visitors, thereby improving its visibility in search results.

UX & UI Design = SEO Effectiveness

PA’s prowess in UI design focuses on the visual and interactive elements of a website, such as layout, color schemes, typography, and button styles. By crafting aesthetically pleasing and consistent designs, the agency ensures that the website not only captures the visitor’s attention but also facilitates an intuitive interaction with the content. This harmonious blend of UX and UI design principles not only makes the website more appealing and accessible to users but also enhances the overall user engagement.

PA leverages our expertise in UX and UI design to create websites that not only look great but also perform well, offering an optimal balance between user satisfaction and SEO effectiveness.

Crafting the invisible experience.

When browsing a website often, there will be a thoughtful interaction or guided walkthrough that makes you enjoy your time spent more than usual. The culprit for that little smile as you’re browsing is likely good UX, otherwise known as user experience (let’s not forget about a website’s user journey and how that can affect conversions).

This is a data and human-driven approach to designing user interfaces (UI), such as websites, apps, and software. Good UX is practically invisible by providing a seamless, intuitive experience. In contrast, bad UX is noticeable through poor usability, like confusing navigation and rage-inducing elements that become glaring on a website or app.

The Importance of UX Testing

54.8

All web traffic that is mobile
42

Users that leave sites with poor usability
60

Users that find eCommerce usability vital

Source: HubSpot's 25+ Web Design Statistics that Are Essential to Know in 2022

UX/UI Research

If you care about your users, you likely want them to have the best experience when using your website. However, that is much easier said than done since “providing a good experience” can seem abstract when looking at its face value.

That is why we take an approach that consults multiple sources of user data to help us identify what’s working, where there are obstacles, and what might be missed entirely as something crucial on the website.

Powerful tools to harness information

Curated user testing
Heat mapping
Site recordings
Google Analytics

These allow us different viewpoints of the site at varying degrees of intensity, whereas the curated testing will enable us to get hyper-specific about a particular feature or function, and the analytics and heatmaps give us a birds-eye view of user behavior. This gives us a more holistic view of common hangups and obstacles in user experience.

Entropy Resins Home Page web Design images on a laptop screen

User Interface Design (UI)

UI design (User Interface) is what the user sees and interacts with when they land on your website. It’s vital to the user’s experience and should be something that works so well that your users aren’t even thinking about it. They just engage with it naturally. Not only should it be intuitive but also expressive of the brand it represents.

Coupled with preliminary UX research and testing (User Experience), the UI of your website is supercharged with logical reasoning that helps guide your users to the most critical information path. This allows a business to make informed decisions about website goals, how customers interact, while balancing your on-brand aesthetics. Why compromise for less?

See great UX/UI in action

Website Rebuild for Manufacturing Equipment

Conveyor Components Company

Branding Elements for Vehicle Smoke Tests

Knowsmoke

Website & Marketing for Salesforce Consulting Company

Advanced Cloud Solutions

Our web projects are truly maximized by our monthly maintenance

P.S. We Also Do Consulting!

Perfect Afternoon is a premier web design agency nestled in the heart of the Detroit Metro Area. Specializing in Detroit web design and web development consulting. PA seamlessly blends creativity and functionality to craft captivating online experiences. With a relentless commitment to excellence, we transform your digital vision into reality, ensuring your online presence stands out in the bustling Detroit landscape.

Monstera leaves illustration outline for Perfect Afternoon

Web Design with your UX/UI in mind

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Web Development

Marketing

Branding

Responsive & flexible

Website UX/UI Services