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Mobile-First

Web Design

As a premier Michigan Web Design Agency, our expertise is showcased through our stunning, custom-designed websites that masterfully combine aesthetics, speed and functionality.

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Custom Web Design Services and Innovative Solutions: that’s PA.

  • Website development icon illustration for Perfect Afternoon
    Website Design & Rebuilds
  • eCommerce website icon with a computer, shopping bag with a smiley face, and a credit card
    WooCommerce Website Design
  • Icon for user experience (UX) and user interface (UI) research; a computer with a head and a brain with thoughts coming in.
    User Experience Testing
  • Web Marketing Consulting & Training
    Custom Web Software
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Michigan’s Premier Website Design Agency

Responsive Web Design & Mobile Optimization

With over 50% of global website traffic coming from mobile devices (Statista), it’s crucial for businesses to ensure that their website is optimized for mobile SEO. A competent web design agency should have robust expertise in responsive design, ensuring that your site offers an optimal user experience across all devices. This is not just a matter of user convenience; Google’s mobile-first indexing means that a mobile-optimized website is critical for SEO.

Experience & Web Design Portfolio

One of the most critical factors to consider is the agency’s experience and the success of its past projects. According to a survey by Clutch, over 52% of small businesses consider the past work of an agency as a key factor when making a hiring decision. Reviewing a web design agency’s portfolio can provide insights into their design style, versatility, and the industries they have served, helping you gauge whether their experience aligns with your company’s project needs.

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Your Personal Website Designer

With over 25 years of experience crafting exceptional websites, we are not just another web design company. Our deep-rooted expertise in web design and development sets us apart, having helped local, national, and international businesses thrive online.

Website Development Like No Other

Perfect Afternoon Website Design Company

As a leading web design agency in Oakland County, Michigan, PA specializes in transforming your web presence, whether you’re starting from scratch or aiming to dominate the digital landscape and search results. Leveraging WordPress’s versatile CMS, we guide you from concept to increased online performance.

Our expertise spans across critical areas including website rebuilds, WordPress design, and comprehensive website maintenance, ensuring that your site not only looks great but also functions flawlessly. Here are some of the core principles we adhere to in our web design and development process:

  • Rapid Load Times – We prioritize quick website load speeds for both mobile and desktop, understanding that speed is a key factor in user satisfaction and SEO rankings.
  • Fully Responsive Design – Our custom web designs are meticulously crafted to ensure complete responsiveness, providing an optimal viewing experience across all devices.
  • SEO-Driven Web Development – Every website we build is developed with SEO best practices in mind, from the architecture to the coding. This strategic approach enhances your site’s visibility and search engine ranking.

With our focused approach in WordPress design and robust website maintenance services, we empower your business to thrive in a competitive digital environment. Whether you’re looking to refresh your existing website or build a new one from the ground up, our team is ready to elevate your online presence.

Custom Business Web Design for Fast, SEO-Friendly Websites

Perfect Afternoon excels in creating custom business web designs that prioritize speed and SEO-friendliness. Our dedicated approach to UX (User Experience) and UI (User Interface Design) is specifically tailored to meet the distinctive needs of each business. By crafting intuitive and user-friendly websites, we ensure that every visitor enjoys a seamless and engaging online journey.

Our expertise in UX (user experience) design involves conducting comprehensive user research, developing detailed user personas, and designing user journeys that align the website’s structure, content, and navigation with user expectations. This meticulous attention to user experience not only enhances visitor satisfaction but also plays a crucial role in improving your website’s SEO performance.

Focusing on fast-loading pages and streamlined user interactions, our designs contribute to reducing bounce rates—an essential factor for boosting SEO rankings. A lower bounce rate indicates to search engines that your site is valuable and relevant, thereby enhancing its visibility in search results. With Perfect Afternoon, your business is positioned for online success through a website that is both high-performing and user-centric.

Selection of different website designs created by Perfect Afternoon
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Streamlined Web Design Process: Rapid & Cost-Effective

Over the past 25 years, Perfect Afternoon has refined its web design process to efficiently and swiftly develop new websites for businesses. Our evolved web development methodology eliminates concerns about timelines, as we operate with a structured, detailed game plan that includes clear milestones both teams can easily follow. This approach ensures the creation of your new website is both fast and cost-effective.

Relaunch the Right Way

At the core of our process is the meticulous relaunch strategy for your website. We begin with a comprehensive audit to ensure all previous SEO rankings are preserved. Before and after the launch, we conduct thorough checks to confirm that the new navigation is logical and enhances the user journey. This diligent preparation guarantees a seamless transition to your updated online presence.

When you visit a website and find yourself enjoying the experience, smiling at the seamless interaction, it’s a testament to exceptional UX—User Experience. This often invisible, yet crucial, element is the result of our data-driven and human-centered approach to UI design. Good UX flows unnoticed, creating intuitive experiences, while poor UX stands out with confusing or frustrating elements.

At Perfect Afternoon, we craft web experiences that ensure your visitors’ time is conversion-optimized; let them get to the goal!

What's Important in a new Web Design?

  • 52

    Businesses consider the past work of an agency as a key factor when making a hiring decision.

  • 64

    Global website traffic coming from mobile devices.

  • 71

    Improving SEO & growing organic presence is a top inbound marketing priority.

SEO Website Design

When creating a new website, user experience (UX) and search engine optimization (SEO) are intertwined. At Perfect Afternoon, we recognize that delivering the best user experience is paramount, but how this is achieved is often less straightforward. Our approach to SEO web design bridges the gap between abstract UX ideals and concrete outcomes for your website relaunch.

A meticulous strategy that integrates SEO from the ground up is the focal point of our website design process. This begins with comprehensive research, utilizing multiple sources of user data to pinpoint effective elements, identify barriers, and uncover potential opportunities for improvement. This ensures that every aspect of the site is optimized not just for usability and engagement, but also for maximum visibility in search engine results.

Our focus on website design and SEO means that we don’t just aim for a site that looks good and functions well; we design with the goal of enhancing your site’s discoverability. By optimizing site structure, content, and navigation according to SEO best practices, we ensure that your website not only meets user expectations but also ranks well, drawing more traffic and conversions. With Perfect Afternoon, your investment in a new website is an investment in a powerful SEO strategy.

WEST SYSTEM iPad Air mockup of three pages on the website.

Goal-Driven Web Design with Strategic SEO Integration

At Perfect Afternoon, we understand that a successful website must do more than just rank well on search engines; it must align with and actively support your organization’s core goals. Our approach to SEO web design is deeply rooted in understanding and amplifying your business objectives.

By listening closely to your needs, we utilize your analytics to gain insights into user behavior and performance against competitors. This data-driven analysis helps us identify key areas for improvement and opportunities to outpace your competition. Our strategic recommendations are designed to not only enhance your online presence but to capture more traffic, generate more leads, and increase sales.

While SEO is a crucial factor in our design process, it is the alignment with your business goals that truly drives our approach. We ensure that every element of your website—from the architecture and content to the user experience and conversion pathways—is crafted to support these objectives. With Perfect Afternoon, your website becomes a powerful tool in achieving your business goals, optimized for both search engines and your specific market demands.

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eCommerce Website Design

eCommerce website design plays a pivotal role in a business’s success, especially when considering the shift towards mobile shopping. A well-designed eCommerce website not only enhances user experience, but also caters effectively to the growing number of consumers who prefer shopping on their mobile devices.

 

This mobile-first approach in web design is not just a trend but a critical element in capturing the expansive mobile user base, which expects quick, easy, and secure shopping experiences at their fingertips.

MJS Packaging Home Page Landing sequence

Moving from SASS eCommerce

For businesses ready to graduate from SaaS (Software as a Service) solutions like Shopify, Wix, and Squarespace, WooCommerce offers a powerful alternative. Integrated seamlessly into WordPress, WooCommerce provides a robust framework for businesses seeking custom web development. This platform excels in flexibility and customization, allowing businesses to step beyond the limitations of “rental web platforms” and tailor their eCommerce experiences to their specific needs.

Shopify Migration

Perfect Afternoon (PA) specializes in facilitating this transition to WooCommerce. Our expertise in eCommerce website design ensures that your move from a SaaS platform to a more personalized, owned business eCommerce solution is smooth and efficient. By choosing WooCommerce, businesses can leverage advanced features and extensive customization capabilities that enhance scalability and control over their online store. PA’s approach ensures that each eCommerce site is not only visually appealing and aligned with the brand, but also optimized for mobile shopping, providing a seamless user experience that drives sales and growth.

Website Design Portfolio
Envision Medical Doctor Explaining to a patient

Website & Marketing for a Medical Rebrand

Envision Medical Group

Website & Marketing for Salesforce Consulting Company

Advanced Cloud Solutions

Website Rebuild for a Local Packaging Company

MJS Packaging

Third Phase Processor website pages next to man

Website Rebuild for a Merchant Processing System

ThirdPhase Processors

Website Solutions for the Midwest's Gourmet Pizza Franchise

Cottage Inn

West Michigan Works Page icon for training

Website Rebuild for West Michigan's Talent Solutions Company

West Michigan Works!

Monthly Website Maintenance Packages

Refine, Reconcile Data & Grow Your Business Online

Perfect Afternoon hasn’t weathered 25 years as a digital agency by performing the “one and done.” Our staff of creatives and marketing data-loving monsters will become attached to your brand, products and processes. Our suggestions on what to do, how to cost-effectively complete it and show the fruits of our combined efforts will lead to a strong return on investment and allow your brand to flourish online.

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Web Design with bottom line top of mind
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