Detroit Branding Agency

Our creativity is powered by thoughtful research and experience, finding the perfect blend that’s right for you!

Design & Brand Books
Logo Design
Brand Materials

Creativity is What Fuels Our Fire

As a leading branding agency in Southeastern Michigan, our passion serves as the driving force behind our creative endeavors, allowing us to excel in every project we undertake. At Perfect Afternoon, we pride ourselves on being a branding agency that transforms visions into tangible realities, crafting compelling brand narratives and visual identities that resonate with target audiences. Our rich history of successful branding projects showcases our capability to produce inventive brand books, apt logo designs, and creative UI designs, all of which are testament to our commitment to excellence and innovation in the field of branding.

Build lasting brand equity

Being a prominent Michigan Creative Branding Agency, we understand the significance of a well-crafted brand identity in today’s competitive market. Our team of creative professionals works tirelessly to ensure that every aspect of your brand, from its visual elements to its core message, is aligned with your business goals and values. This meticulous approach has resulted in a growing portfolio of branding projects that not only stand out but also effectively communicate the unique essence of each brand we work with.

Cotterman Portfolio images showing new web design for company website

Designing the front-facing look

Thinking of a brand, sometimes all that comes to mind is an emotion or logo, but there’s more to branding than meets the eye. A brand encapsulates the soul of a business (not to sound too dramatic, but really) and ensures cohesion at all levels of communication, both visually and in messaging.

Brand recognition, whether it’s a Google ad, website, or business card, is immediately realized and should ring the same across all mediums. This helps bolster your authority within a space when your audience knows exactly who you are just by seeing one of your brand assets.

Brand Books

This is the home base, the compendium of all assets, personality, history, and whatever else is vital to making the brand look and feel consistent. A brand book can vary quite a bit from company to company because each is unique to its values and goals that the brand exists to carry out.

The brand book creates guidelines allowing creativity to flourish in a controlled environment. By dictating everything from colors, fonts, and logo use, to voice, tone, and personality, a new hire or vendor can give it a quick read-through and understand how to properly represent the brand in a way that feels authentic and genuine.

Logo Design

Think of your logo as the face of a business. It’s often the first thing users see when they initially engage with your brand, so you want it to feel expressive of who you are. That’s why a custom-crafted logo can roll into aspects of the brand you want to broadcast, whether that’s your friendly attitude, staunch practicality, or vibrant professionalism. Having thoughtful graphic representation helps to stick in users’ minds and stand out against a grid of competitor logos on platforms like Google Maps or Yelp.

Logo Design Process

Initial concept sketching
Initial form exploration
Typography & palette solidification
Logo variation creation

Brand Materials

Once your logo has been perfected and the brand book has been wrapped, the next logical step is to move on to other branded materials, such as business cards, letterheads, and envelopes, to keep expanding your resources for spreading the word about your brand. These items help promote your business and are great building blocks for making other materials like flyers, digital ads, and more.

Tying it all together

The aesthetic of a cohesive, well-branded presentation of your company lends credibility and professionalism to the perception of your customers, both current and potential. Through our maintenance packages, we can support future branded endeavors that may fall out of these categories.

See What Good Design Can Do