Pure Cabo

Luxury Concierge for Cabo San Lucas Experiences

Digital Marketing

Meet Pure Cabo

A luxury concierge & destination management agency curates exciting Cabo San Lucas experiences.

Fueled by a love for the turquoise waters, mouth-watering cuisine, and local charm of Cabo San Lucas, Pure Cabo sought to make visits to Los Cabo an unforgettable and accessible experience for travelers, with all the comforts of home without compromising on a laid-back vacation.

Made up of an international team in the U.S. and Mexico, Pure Cabo seamlessly curates Los Cabo experiences with services ranging from entertainment procurement to excursion planning and event coordination. Unlike a typical travel agency, Pure Cabo has close-knit relationships with local vendors and companies to ensure the best experiences at a competitive price without haggling or hair-pulling.

"The team went above and beyond…"

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Created blog posts
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Increased website users
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Increased website sessions

Your Perfect Afternoon in Cabo

In 2019, we began working with Pure Cabo as they embarked on a journey towards optimizing their business operations while improving their customer service experience from top to bottom. To increase sales, they wanted a deeper understanding of the needs and desires of their target audience, as well as perfecting their sales team’s messaging and tactics to close sales.

We began our partnership with their team to ensure every customer they worked with on Los Cabo trips had their perfect afternoon. Together, we guided them on the road to rebuilding their website, strengthening their digital marketing efforts with everything, including content marketing, social media, email marketing & adopting a CRM.

Mobile and tablet mockups for the content on Pure Cabo's website.

The team went above and beyond in assisting with setting up the platform and guiding us through the necessary steps.

Edgar Arroyo, Luxury Concierge

Taking Flight to a New Pure Cabo

First tasked with a website redesign, we designed a light and fun website that embraced Cabo’s bright and bold energy, focusing on streamlining user information and content. This built the foundation for efficient user journeys’ that lead to conversions.

By being deeply rooted in Cabo’s local and travel culture, it was important for the Pure Cabo team to share with their audience the necessary content to entice them to travel to Cabo, showing how easy their team can make seemingly once-on-a-lifetime experiences achievable.

By performing audience research and a brand audit, we were able to identify focal points to build out a content strategy, as well as opportunities that were missing. Through copy and imagery, we could instill a sense of FOMO in their audience that would have them picturing their toes in the sand one second and the next, booking their flight and activities in Cabo.

Let’s Get Digital

As Pure Cabo leaned more into leveraging digital marketing and the opportunities available through their HubSpot CRM, we outlined the goals and needs of the Pure Cabo team. We created a roadmap of strategies and tools to help get them to their end goal.

By cleaning up and streamlining their CRM, they not only gained access to more comprehensive data, but they could use this data to refine their messaging, tactics, and experiences depending upon where a lead was in the sales journey. Along with this deeper understanding of their audience, they also access tools that could perform manual tasks without losing the human element, such as lead follow-ups and booking confirmations.

Pure Cabo full email image from HubSpot for VIP Airport Meet & Greet

Email health view of the marketing emails for Pure Cabo in HubSpot

Growing Goals & Aspirations

As they began to automate sales and marketing tasks, the Pure Cabo team was freed up to focus on other manual tasks, closing deals, and adding value for their customers through creating new content and expanding their business operations and services.

Because of this, they saw an increase in qualified leads, higher sale totals, and natural opportunities for upselling. We’ve continued on together with even greater things on the horizon and look forward to every new idea and project they throw at us!

Desktop computer mockup of the Pure Cabo website

Never Flying Blind

While planning a vacation, especially an international one, mapping out your itinerary, accommodations, and travel can seem daunting – just like the road to scaling your business can feel.

As a partner, we took the time to learn more about this company to discover who their audience is and what they are seeking from when they dreamed of their vacation to when they arrived in Los Cabo. Like the hospitality that resonates throughout the Pure Cabo team, we could translate that and then co-pilot a digital marketing strategies and website content journey that made an impact.