Carving A Clearer Path
After discovering how to better architect the information to suit real users, we went to work on constructing a clean design emphasizing accessibility. Between the color coding, the addition of clickable buttons, and a clear UX language to guide users through the website, we laid a solid foundation to begin the new build.
Color Coded Separation
The information between the different areas is hyper-specific to the employer and job seeker user groups. For the most direct browsing experience, we created alternate logos for each side of the site and carried over their color-coded UI, so there is no question of where you’re on the website.
With the solidified design, we went to work consolidating the multisite. Using one centralized domain makes all information simpler to find, search, and manage. To maintain a clear division in the service areas, we added color coding to the website with alternate navigations and logos to emphasize where you are: in the brand parent, employers, or job seekers area.