Copy For a Better Vacation
As a destination management company, Pure Cabo wanted website content supported by marketing outreach to help travelers plan their upcoming trips to the Cabo area. With expanded offerings, they needed blog posts to highlight their newer experiences and capture user interest. Answering questions and providing helpful information was the key to a successful list of articles, which included over 30 topics and ideas. This was then bolstered by harnessing the power of HubSpot, which enhanced customer service, increased customer satisfaction, and streamlined its sales and marketing operations.
Creating Relevant, Ranking Content
Fresh content is vital to keep Pure Cabo ranking on search engines. So we focused on highlighting their updated services and activities. We started the project with research to determine what’s the most popular and what’s being underutilized. Armed with that information, we moved on to keyword research, focusing on the terms and queries to fulfill their customers’ needs.
Finally, we created a list of blog topics backed up by user data to build the editorial calendar. After creating each article, we meticulously optimized each with the best SEO practices for the best chance to resonate with the right users in search results.