Pure Cabo

A Passport to Better Customer Relationships

Pure Cabo is an activity-focused company offering various air, land, and water excursions and activities to give travelers an exceptional experience in Cabo San Lucas. By harnessing the power of content marketing and marketing automation, Pure Cabo increased lead generation, enhanced search rankings, and grew the satisfaction of happy travelers.

Journey to Marketing Automation

Pure Cabo embarked on a strategic journey to become the destination for luxury getaways and adventures in Cabo San Lucas. They deeply understand international travel dynamics and act as a hands-on, on-the-ground liaison, ensuring seamless travel experiences.

Due to their traveler-first approach, they engaged with Perfect Afternoon to streamline their lead attraction and retention while ensuring every interaction ignites genuine interest. To automate and increase their operations without losing the human touch that helped them close deals, we introduced them to a CRM system to maximize business revenue, elevating the value for Pure Cabo and experience for globetrotters.

With its robust features, we set the foundation of communications and increased their functionality and performance in HubSpot. By setting up Marketing & Sales Hubs, Pure Cabo improved its customer experience, leading to more sales.

Pure Cabo marketing emails to entice visitors to book their Cabo San Lucas experiences.

Deal closure success rate after HubSpot implementation
Engaged session per user on the website
Direct search traffic

Preparing the Data for HubSpot

As we embarked on the journey with Pure Cabo to maximize HubSpot CRM, we reviewed the content and saw potential with the foundation of automation and tasks. Our team worked on how data flowed from lead generation forms. Additionally, we condensed duplicate properties and fields so all the necessary details flowed smoothly into a singular contact record or deal, allowing a lead to glide through automated adventures, freeing up the team’s time to focus on manual tasks.

Honing In an Inbound Marketing Strategy

At the heart of its business, Pure Cabo attracts its customers to plan their latest adventure. Through an audit, we uncovered demographic information, content opportunities, and processes that could strengthen Pure Cabo’s marketing efforts.

With a strong content and travel resources foundation, it was natural for Pure Cabo to leverage the power of inbound marketing. Through the delicate planning of sequences, social media, and blog content, Pure Cabo strengthened its ability to attract and communicate with the right audience and provide relevant marketing messages to entice them to book their services.

Pure Cabo marketing emails featuring their top services.

Circle Shape For Perfect Afternoon Banner

Orange scribble line across white background

HubSpot gives us automations we never had before to quickly send info to a prospect after hours, where before, it could be subject to decay, as some requests are very time-sensitive. We are able to qualify a prospect better and quickly get them to a booking link and sale, with professionalism that is not so accustomed in our industry.

Edgar Arroyo

A Trove of Improvement

Through our journey onward, we have tackled various tasks to allow Pure Cabo to focus on what it does best – selling an exceptional Pure Cabo experience! Here are highlights of some of our work:

Created a centralized reporting dashboard, featuring widgets for Sales tasks, email reporting, social media activity, performance, and contact updates.
Connected social media accounts for native social media management.
Converted Gravity Forms into native lead generation forms.
Edited workflow templates to improve branding and design elements.
Created a Playbook in HubSpot for sales inquiry calls.
Ensured contacts and property populated into the CRM correctly.
Crafted email automations for top services.
Created and outlined a process for lead management.
Implemented automation to assign and improve internal task completion.

After we implemented marketing automation, we then created into a project to help the company gain more leads and interests organically!

22

Increase in pageviews
27

Increase in organic pageviews
37

Increase in users on website

Pure Cabo blog content featuring the top search terms and services to attract future Cabo San Lucas visitors.

Copy For a Better Vacation

As a destination management company, Pure Cabo wanted website content supported by marketing outreach to help travelers plan their upcoming trips to the Cabo area. With expanded offerings, they needed blog posts to highlight their newer experiences and capture user interest. Answering questions and providing helpful information was the key to a successful list of articles, which included over 30 topics and ideas. This was then bolstered by harnessing the power of HubSpot, which enhanced customer service, increased customer satisfaction, and streamlined its sales and marketing operations.

Creating Relevant, Ranking Content

Fresh content is vital to keep Pure Cabo ranking on search engines. So we focused on highlighting their updated services and activities. We started the project with research to determine what’s the most popular and what’s being underutilized. Armed with that information, we moved on to keyword research, focusing on the terms and queries to fulfill their customers’ needs.

Finally, we created a list of blog topics backed up by user data to build the editorial calendar. After creating each article, we meticulously optimized each with the best SEO practices for the best chance to resonate with the right users in search results.

Igniting Excitement

Pure Cabo embarked on a strategic journey to become the destination for luxury getaways, Cabo activities and adventures in Cabo San Lucas. They deeply understand international travel dynamics and act as a hands-on, on-the-ground liaison, ensuring seamless travel experiences. Due to their traveler-first approach, they engaged with Perfect Afternoon to streamline their lead attraction and retention while ensuring every interaction ignites genuine interest.

To automate and increase their operations without losing the human touch that helped them close deals, we onboarded them to HubSpot, a CRM system, to maximize business revenue, elevating the value for Pure Cabo and experience for globetrotters. We increased their functionality and performance. By setting up Sales and Marketing Hubs, Pure Cabo improved its customer experience, leading to more satisfied travelers.

The team went above and beyond in assisting with setting up the platform and guiding us through the necessary steps to convert from old PDF files with information to new, customized and most importantly automated email templates that are super easy to find, edit and also schedule to be sent depending on urgency of the lead.

Edgar Arroyo, Luxury Concierge

With Great Content, Comes Great Results

Increasing Web Traffic

Providing more entryways for travelers to find the website was vital in driving more traffic. We curated content to fit the needs of those traveling to the Cabo area and highlighting the right services.

Perfect Afternoon's value: Commitment | Two hands in a handshake

Guiding Customers

We generated posts to help website visitors in every step of their journey, starting with the flight to Mexico, to all the fun activities Cabo offers, and finally, supporting a safe return home.

Researching the Market

We performed in-depth keyword research, with user intent and seasonal variations in mind. After we landed on the final topic list, we created the content and the publishing calendar to appeal to travelers year-round.

Vibe Out in Cabo

By researching and building a complete editorial calendar, we provided insights into how users find Pure Cabo and their most popular services. We successfully targeted areas of improvement, increasing visibility on search results and business conversions.

With over 30 new, informative articles available, our partner is confident they are following Google quality standards and will reap the benefits over the coming months.

Improved data organization and a significant arsenal of tools allows Pure Cabo to maximize this new content and offer the best possible experience for their users. With the help of HubSpot‘s CRM, the team can automate repetitive tasks and focus on bettering their services and experiences.

Adventure Ahead

With the Pure Cabo team accessing more data and assigning their sales team more accountability through automation, they have been closing leads, ensuring travelers’ stays in Cabo San Lucas is one to remember.

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