Miamica, a fun, functional travel accessories retail division of MJS Packaging, needed a sleek, in-style website that reflected its brand personality while improving usability. We delivered a refined eCommerce experience, replacing an outdated Magento build with a dynamic, user-friendly WordPress platform.
+16.8% Increase in Total Users
+17.9% Increase in New Users
+57.6% Increase in Returning Users
Website Development
Miamica’s previous Magento website lacked the flexibility and ease of use required for frequent updates. The brand wanted a more engaging shopping experience, modern design elements, and a streamlined checkout process. By migrating the site to WordPress and WooCommerce functionality, we created a visually captivating and functionally superior platform with an interactive mega menu, social commerce integrations, and an enhanced shopping flow.
We designed a seamless eCommerce flow inspired by Shopify, enhancing usability and trust. The upgraded checkout includes a slideout cart preview, promo code integration, and free shipping callouts to encourage conversions. A dynamic “New Arrivals” section automatically updates with the latest inventory. Product pages feature interactive accordions for descriptions and reviews.
Hovering over product thumbnails reveals an alternate image of the product. Customers can make informed purchasing decisions without clicking through to individual product pages.
Miamica’s lifestyle photography takes center stage, creating a more immersive and visually appealing shopping experience.
Miamica’s new site features a sleek, user-friendly mega menu that highlights key products and their respective categories while ensuring seamless browsing on any device. The interactive search function dynamically displays bestsellers and new arrivals, helping users discover products faster.
The interactive search feature dynamically showcases bestsellers and new arrivals, helping users quickly discover trending and relevant products. Users can efficiently navigate and find products on any device, making shopping with Miamica effortless and intuitive.
By transitioning from Magento to WordPress, Miamica now has a flexible, visually-compelling, and highly functional online store. The modernized site enhances usability while elevating brand storytelling through engaging design and interactivity.
With a future-proof eCommerce foundation, Miamica is well-positioned to expand its product offerings while delivering an immersive and user-friendly shopping experience.
