With the brand established, we then worked on the brand book to tie it all together. This allowed us to make hard definitions of how to use elements and colors. Beyond that, Envision Medical Group provided us with a visual structure to keep their network on brand.
Once we launched this, we moved into a marketing campaign that included social media, Google My Business management, content writing, and SEO to highlight their values, benefits, specialists, and primary care physicians. These digital marketing efforts allowed our team to grow their organic presence by building keyword rankings and showcasing relevant content to help users relate to their practice and doctors.