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Envision Medical Group Logo

Envision Medical Group

A Medical Rebrand with a Website & Outreach to Elevate

Envision Medical Group, a southeastern Michigan medical practice, provided meaningful health care for their communities. They wanted their brand presence to reflect the professionalism they bring to the office daily, and that’s where we stepped in.

A Brand is Born

Coming from a long-established brand, Envision Medical Group knew it was time for a sizable branding and website update. Their previous logo and branding had begun to feel stale, so they wanted a full brand overhaul: a new logo, brand book, and website. We considered an updated color palette and fonts alongside the other graphic changes being made and were all too happy to breathe new life into Envision Medical Group’s brand, making it feel fresh.

With the brand established, we then worked on the brand book to tie it all together. This allowed us to make hard definitions of how to use elements and colors. Beyond that, Envision Medical Group provided us with a visual structure to keep their network on brand.

A clay laptop computer mockup of Envision Medical Group's website.
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They keep us on task even though we know little about websites. We move forward with the content while they help us understand their industry. They’re also proactive in correcting things they see wrong to make sure that the site is functioning as it should.

Michelle DeVries, VP of Imaging and Specialty Services

A Revitalized Web Journey

With the brand established, we then worked on the brand book to tie it all together. This allowed us to make hard definitions of how to use elements and colors. Beyond that, Envision Medical Group provided us with a visual structure to keep their network on brand.

Once we launched this, we moved into a marketing campaign that included social media, Google My Business management, content writing, and SEO to highlight their values, benefits, specialists, and primary care physicians. These digital marketing efforts allowed our team to grow their organic presence by building keyword rankings and showcasing relevant content to help users relate to their practice and doctors.

Logo Design

  • Initial concept sketch

    Initial drawing of an E for Envision Medical Group's new logo.
  • Initial form exploration

    Multiple logo variations for Envision Medical Group.
  • Typography & palette exploration

    Typography and color palette option for Envision Medical Group.
  • Franchise logo creation

    Three color logo variation for Envision Medical Group - blue, green, and orange.
Envision Medical Group brand book, front and back covers.

Brand Book

Logo Definitions heading banner

The brand book allowed us to explore what the brand’s new face should look like through immersive imagery and color use.

Envision Medical Group's brand book, showing the table of contents.

By exploring image treatments, lines, shape work, and beyond, we came to a conclusive look and feel that was solidified in writing.

Envision Medical Group's brand book, showing the franchises and colors.

The brand revolves around ample color use, interesting shapes, and large images to show Envision’s quality of care.

Image Boxing and design sheet for Envision Medical Group.
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Icon for user experience (UX) and user interface (UI) research; a computer with a head and a brain with thoughts coming in.

UX Testing

By analyzing heat maps and session recordings, we enhanced the website’s usability, focusing on user difficulties in locating doctors and accessing telehealth services.

 

 

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WordPress and laptop computer icon.

Franchise Plugin

Our Franchise plugin consolidated Envision Medical Group’s practices onto a single site, featuring individual subsections for each practice to display services, providers, and online appointment scheduling.

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Dedicated Server

We established the website on a Liquid Web dedicated server to handle high traffic efficiently and securely, ensuring fast load times and enhanced data protection.

Social Media

Gaining new patients was their primary focus. To get closer to this goal, we focused on creating content highlighting doctors, the types of services, location information, national medical days, and other pertinent information related to their 11 locations. We posted up to 4 times a week to build up their audience base and get engagement, including likes, comments, and shares.

Social media posts and graphic collage of Envision Medical Group.

Acquired!

With their new presence fully fleshed out, a web presence, and upbeat marketing to keep the excitement rolling, Envision embodied their new brand. As we were able to build success for their brand, Village Medical ultimately bought out Envision Medical Group and absorbed all of its practices into a larger family of medical practices.

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