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CPA Nerds

Accounting For Fun Outreach

A group of nerds focused on fun, CPA Nerds wanted to separate themselves from the stereotypically boring accountants. So, they went all in on an upbeat digital presence from their website content to social media and beyond.

Adding It All Together with CPA Nerds

In the sometimes gray world of accounting, we shined a spotlight on the great work CPA Nerds does through their online presence. With creativity and fun as their guiding stars, we embarked on a journey to breathe new life into CPA Nerds’ digital identity. From social media campaigns to the revitalization and curation of Nerd Talk, their active on-site blog, we meticulously crafted a digital strategy tailored to CPA Nerds’ nerdy yet fun-loving audience.

With our regular content creation on relevant topics in the accounting world, we introduced “The Beans,” a dynamic illustration set that acts as a backbone to CPA Nerds’ brand, captivating attention across social media platforms and email newsletters. Through collaborative efforts and unwavering dedication, we not only expanded CPA Nerds’ online presence but also fostered deeper connections with their audience.

Two Beans illustrations high-fiving each other. CPA Nerds website and marketing by Perfect Afternoon.

  • Email Open Rate

  • Website Engagement Rate

Circle Shape For Perfect Afternoon Banner
Orange scribble line across white background
Orange scribble line across white background

…has been a valuable resource for us in terms of upgrading our site, and helping us better understand how SEO & social media can help us.

Mike Lotito, Owner & CEO
Mobile device view of CPA Nerds' Nerd Talk blog post with a Bean & a cape on.

Budgeting For Success

We collaborated with CPA Nerds to create a multi-faceted digital marketing strategy that brought a touch of fun to otherwise boring subject matter. This involved a cross-channel approach that combined facets of an SEO-powered blog, social media campaigns, and a fun brand to tie it together.

The Beans Brand Illustration Set

Perfect Afternoon introduced “The Beans,” a vibrant illustration set that embodies CPA Nerds’ fun and nerdy personality. These quirky characters bring charm to CPA Nerds’ digital presence, appearing across social media, blog graphics, website elements, and email newsletters. With their playful demeanor and vibrant colors, The Beans engage the audience, reinforcing CPA Nerds’ brand identity and making every interaction memorable.

NerdTube Puppet Show

We conceptualized and produced a unique puppet show YouTube series that educates CPA Nerds’ clients on tax tips and how to utilize their online portal. These 1-2 minute videos are both informative and entertaining, expanding CPA Nerds’ brand identity in a fun and refreshing way.

Educational Blogs

A key part in our extensive content strategy, we revitalized CPA Nerds’ blog by curating regular, engaging posts optimized for search engines. By collaborating closely with the Nerds, we ensured the blog content remained relevant and valuable to their audience. These blog posts serve as fuel for the regular social media editorial calendar, providing timely news and informative, topical pieces for The Beans content.

Monthly Newsletters

To summarize the fresh content created, Perfect Afternoon developed concise monthly newsletters distributed to over 600 CPA Nerds’ client. These newsletters serve as a comprehensive update on tax tips, blog posts, and NerdTube episodes, fostering client engagement and loyalty.

Social Media Maintenance

Through humorous illustrations and fun content, CPA Nerds social media is more fun than ever. We focus on making accounting more approachable and enjoyable for their audience. This content is meticulously planned and scheduled on an editorial calendar for Facebook and LinkedIn. Each post is accompanied by custom graphics designed to make them feel unique and interesting, further enhancing engagement and brand recognition.

A collage of 4 social graphics for CPA Nerds' Facebook and LinkedIn profiles.
Desktop and laptop mockups of CPA Nerds' website. Developed by Perfect Afternoon.

A Well-Balanced Sheet

By implementing a diverse range of digital marketing strategies, we’ve not only expanded CPA Nerds’ online presence but also enhanced their brand identity in a fun and engaging way.

We look forward to continuing this partnership and exploring further innovative ways to elevate CPA Nerds’ digital presence.

Monstera leaves illustration outline for Perfect Afternoon
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