Snack Break!

Online visibility used to mean ranking number one for a handful of keywords. Today, it plays out across a search results page, a…

How We Got to 68% Zero-Click Search In the first four months of 2026, 68% of US Google searches ended without a click. Not without a click to your site — without a click to anywhere. Fewer than one in three searches now sends a visit to the open web, to Google’s own properties, or […]

For 25 years, we have audited websites for humans all across Michigan and North America. Now we have to start auditing them for the agents that humans are sending instead. How things change…or evolve. The good news is you do not need new software to begin. Google has added a new Lighthouse audit category called […]

For 25 years as a Digital Marketing Agency in Michigan, we’ve watched the rules of SEO get rewritten. AI has been faster than the rest. Three months ago, the March 2026 Core Update finished rolling out, and almost a quarter of the pages that had been sitting in the top 10 fell completely out of […]

The Google AI Mode rollout has begun, and users are finding the option to search differently, popping up more and more in 2025.…

As Artificial Intelligence results start making a bigger impact on businesses, they seek new opportunities to expand their visibility. While we still don’t…