Epoxyworks, a publication by Gougeon Brothers since 1992, needed a digital overhaul to better serve its 80,000+ readers. We delivered a feature-rich website that transforms users’ interactions with epoxy content through AI-driven tools and enhanced usability.
5,000+ keywords retained during migration.
100% engagement doubled with new features.
756 blog posts converted with AI integration.
Website Development
Epoxyworks’ legacy blog website hadn’t been updated since 2014, failing to reflect the prestige of its print publication. Gougeon Brothers needed a modernized site to handle subscriptions, saved articles, and interactive features. Our team built a flexible, user-friendly platform that enables article organization, AI-generated audio playlists, and seamless content discovery. The design embodies a scientific, structured look while providing an intuitive reading experience.
Additionally, we ensured SEO continuity by migrating thousands of indexed articles and implementing a strategic redirect plan.
To modernize the Epoxyworks website, we introduced a structured yet visually engaging design that blends scientific precision with editorial fluidity. We refined the brand’s digital color palette and optimized typography to create a clean, professional aesthetic. The flexible homepage layout allows the editorial team to showcase content dynamically, ensuring key stories get the spotlight.
One of the standout functionalities is the AI-driven text-to-speech feature, enabling users to listen to articles via curated playlists. This enhances accessibility and engagement, allowing for a more interactive reader experience. Additionally, users can subscribe to their favorite authors, organize articles into folders, and submit projects directly through the site.
Maintaining Epoxyworks’ strong SEO presence was a top priority. We successfully migrated nearly 10,000 indexed keywords while avoiding major ranking drops. A robust 301 redirect strategy ensured no content was lost, preserving organic traffic and domain authority. The structured content strategy also improves discoverability, making navigating the extensive epoxy knowledge base easier for users.
With the new Epoxyworks website, Gougeon Brothers has a future-proof digital platform that enhances reader engagement and accessibility. The AI-powered features, improved navigation, and structured content strategy bring epoxy enthusiasts worldwide a new level of usability. This rebuild successfully bridges the gap between print and digital, setting a new standard for online magazine experiences.
Educating Our Audience
Epoxyworks is now equipped to evolve alongside its growing readership by maintaining SEO strength and integrating forward-thinking features. The result is a seamless, modernized publication that remains a trusted resource for epoxy knowledge.
