Police Officers Association of Michigan

A website experience built to engage

POAM is a full-service labor organization that protects and provides its members with improved communication and news, off the clock.

Breaking News

When we first began our partnership with POAM in 2002, their website was simple and featured to-the-point information about the union. They envisioned bigger goals of what their website could be for their members. With the need to connect with their growing membership, we were tasked with rebuilding their website.

From a simple brochure website to the latest rebuild; this law enforcement union now has a robust, fully-fledged news source housing information, important updates, and contact forms essential to members.

We’ve been fortunate enough to redesign and update their website four times to keep up with the trends and evolution of its members. As technology evolves, so should a website, and our relationship has grown steadily as well.

Increase of average session duration
Increase in pages visited per sessoin
Decrease in bounce rate

Reskins of the Website

We’ve been fortunate enough to redesign and update POAM’s website four times to keep up with the trends and evolution of its members. As technology evolves, so should a website, and our relationship has grown steadily as well.

A rebuild that was a step in the direction of more modern design.

A bright redesign for faster access to news.

POAM website design in 2011; Gavel Resting on a desk

The first iteration of POAM’s foray into better reaching their audience online.

Circle Shape For Perfect Afternoon Banner

Orange scribble line across white background

With their creativity, the finished products have always been better than what I hoped for.

Jim Tignanelli, President

Defining the Look

Since this rebuild aimed to modernize the site, we began migrating the necessary site content into a fresh design. For content with missing styles or shortcodes, we implemented improved layouts with our user-friendly content editor so that the client could make further edits.

The build was primarily inspired by contemporary news sites that offer essential information in a condensed space. We achieved this on the POAM build by utilizing a sidebar that includes a featured Hot Issue and other relevant posts.

We ensured the homepage design adequately explained the product’s positives, highlighting a walkthrough of the software’s benefits to ensure a clear understanding as the user scrolls through the site.

POAM's Michigan Law Enforcement Careers Portal webpages on iPad

Career Portal Plugin

POAM supports its members by promoting the department’s open employment opportunities to their expanded audience to reach a wider applicant pool and have the ability to collect applications on behalf of the departments to assist with their recruitment.