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Google Gemini and AI Privacy for Businesses

Feb. 15, 2024 | Dwight Zahringer

Gemini & AI Privacy

Privacy in AI consumes our latest episode of the Perfect Afternoon Morning Show. In an era where artificial intelligence (AI) tools like ChatGPT and Google’s Gemini are becoming increasingly integrated into our daily lives, the importance of privacy and the confidentiality of the information input into these systems cannot be overstressed.

As these advanced AI models gain the capability to process, analyze, and generate content based on vast amounts of data, concerns about how secure and private consumer and business information remains are rising. The data fed into AI systems — ranging from website content, files, customer information, product details, and pricing — can significantly influence the output and applications of these technologies. This brings to light a critical consideration: the extent to which information, once exposed to AI, remains secure and private.

AI Privacy Concerns for Business & Consumers

AI = Pros & Cons for a Business

There’s a growing need for consumers and businesses to be more vigilant about the information shared with AI systems. The advancements in AI technology, as exemplified by Google’s Gemini, offer tremendous benefits regarding efficiency, creativity, and decision-making. However, this also introduces challenges regarding data privacy and security. Information that is considered confidential, such as customer details, proprietary business information, and pricing strategies, could potentially be accessed and utilized in ways not originally intended if proper safeguards are not in place.

This context underscores the dual-edge nature of AI development. On one side, AI like Gemini and ChatGPT brings about innovation and convenience, pushing the boundaries of what’s possible in technology and business. On the other, it presents a pressing need for robust data protection measures, emphasizing the importance of discerning what information is shared with AI systems. Consumers and businesses must therefore navigate this landscape with an informed awareness, ensuring that while they leverage the benefits of AI, they also protect their privacy and confidential information from unintended exposure and use.

Gemini & AI Privacy

Google Bard is now Gemini

Google has unveiled Gemini, its most advanced AI model to date, with multimodal capabilities that mark a significant leap in AI technology. This model demonstrates strong capabilities across various domains, including image, audio, video, and text​. Gemini stands out for its ability to process and combine different types of information seamlessly. It’s designed to excel in complex tasks across various applications, showing exceptional performance in benchmarks and being integrated across Google’s product suite.

Google expands Gemini across all devices

Google is integrating Gemini into consumer and enterprise products, making advanced AI capabilities available through Google One subscriptions and powering features across consumer apps like Search and Workspace and Google Cloud. Google has rebranded its AI system Bard as Gemini, introducing a new Ultra 1.0 model capable of handling complex tasks like coding and creativity. A Gemini mobile app has been launched to provide easy AI access on phones.

You see, Google has a growing and evolving ecosystem we need to be aware of. Tech now is “too easy” to adapt to and use because it is there. Countless times, I’ve stopped and reminded myself, “What is this phone/computer learning about me and my input/surroundings that it is exposed to?”

It’s rather scary and, if you think about mobile phones in junior and high schools… oh man.

Alphabet’s bet on AI

Alphabet’s Q4 earnings highlighted AI’s significant role in enhancing Google’s services, including Search, YouTube, and Cloud, indicating a strong focus on leveraging AI for innovation and efficiency. Google has integrated Gemini into Google Ads to streamline campaign creation and enhance advertising performance. This integration will enable more natural and conversational interactions for creating search advertising campaigns​.

Now think about how that will affect Gemini on a phone and results from that phone’s searches. Will those lead to a search result populated by ads? Ad clicks make Google and shareholders money.

Obviously, there will be some internal safe harboring and oversight from outside regulators. We hope.

I’m more interested in how this can be gamed or how the flaws are exposed. Some smart cookies will be able to determine how to get a search populated, or an AI suggestion help to drive traffic somewhere where someone is making $. That’s the name of the overall game in the end.

Implications for Info & Privacy

The advancements and integration of Gemini across Google’s services emphasize the need for businesses and individuals to be cautious about what is published online. Given AI’s capability to process and utilize vast amounts of data, including publicly available information, it’s crucial to consider the privacy implications of the generated content from these advanced AI systems.

Google Gemini and tools like ChatGPT offer incredible advancements in AI, highlighting their potential for innovation and efficiency; there’s a parallel need for vigilance regarding privacy and the content shared online. The transformative nature of AI in search, advertising, and other applications presents both opportunities and challenges, underscoring the importance of mindful online content creation and data privacy practices.

Be safe and smart about what you say and share for your company and yourself. It just very well one day end up as an AI-generated result for another user.

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