The rise of the information era, where answers are just a quick search away, has led consumers to be more research-focused than ever. Consumers research the products they end up purchasing intimately before they make a purchase.
This is especially true in the cannabis industry, where customers want to learn more about the properties of a certain product or why a certain company’s cannabis planting soil is better for growing than big-box brands. Websites help cannabis businesses house all that information and more.
Creating user-friendly, visually appealing websites helps cannabis businesses show their existing and new customers that they’re legitimate, passionate, and knowledgeable about their products or services. It’s the digital space where a cannabis business can showcase everything that makes them better than the rest.
Websites Help Cannabis Businesses Grow
Websites help cannabis customers find you: Websites are a cannabis business’ online storefront. Think of the home page as the front window display. Businesses will want to create something that will draw customers inside to check out more.
Once customers have landed on your website, it’s important to appeal to their needs and answer their questions so they stick around. That could mean providing easy-to-navigate eCommerce product pages, publishing blogs about the industry’s latest trends, and/or producing interactive videos that showcase your brand and company culture.
With search engines naturally showing local results to local users first, it’s especially important to have a strong local SEO setup alongside your website so you can turn your newfound online traffic into physical foot traffic.
This online presence allows current and new customers to find you, learn more about your products or services, and ultimately suggest they visit you in person or make a purchase/contact you on your website.
Here are 5 reasons every cannabis business needs a website to grow and improve its brand presence online, both locally and nationally.
- Websites outperform traditional print advertising: Long are the days when cannabis businesses had to rely on print advertising methods, like newspaper ads and billboards, to get noticed by customers.
Websites are the digital-first version of this traditional strategy but are more effective in the long run. Print ads can be forgotten with the turn of a page, and billboards that are out-of-sight-out-of-mind once a driver passes by, but effective websites help cannabis businesses garner more interaction with customers and entice them to explore your different offerings longer.
While print advertisements can quickly eat up a cannabis business’s marketing budget, websites can provide better promotion and save you money down the road. Then, you can use those extra marketing dollars to really boost your digital marketing efforts elsewhere.
Not only are websites available 24/7, but they are also available regardless of where customers live. Websites help cannabis businesses grow beyond the perimeters of their local, regional, or national community to showcase their products globally.
That doesn’t mean they’ll do all the work for you. Business owners should still invest time in answering any questions or inquiries they receive through their website or other communication channels. This will show customers you care about more than their business and help them find what they were looking for.
Help your budding brand grow
For the general public, websites are nothing new, but for your business, they might be. That’s okay. Websites are an essential digital asset for any business, especially cannabis businesses, as the industry expects to see an overgrowth of competition in the coming years.
A fully functional, exquisitely designed website will help your cannabis business stand out and sparkle like the trichomes on the plant itself, and we’re here to help you create it.
If your business is looking to add a little extra flair to its online presence, Perfect Afternoon offers flexible website development to fit your specific vision.
Contact us today to learn how our website development and maintenance services will boost your business’s online traffic and customer satisfaction.
