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SEO for Lead Generation

Dwight Zahringer

Using SEO for lead generation and increased sales

Every business needs sales, and you need to generate leads for sales. In the modern world, the best and easiest way to increase leads and get quick sales is through building up your online presence – even if your business is not in eCommerce.

So how do you build your digital presence? Well, there is much more to it than a few social media posts a week. SEO (Search Engine Optimization) is perhaps more important than your social media reputation, as anyone searching for a service or business online will likely head straight to Google. You could miss out on many sales if you are not using SEO already.

With that in mind, this ultimate guide to increasing sales through SEO is your golden ticket to greener pastures and more quality lead generation. Search engine algorithms are constantly changing, making the world of SEO complicated and somewhat stressful. But we are sharing future-proof tips to help you get started.

Do not neglect keywords

If you have previously looked into SEO, you will know that keywords used to be the be-all and end-all. While the focus no longer lies on this particular tool, they are still useful to incorporate into a larger SEO strategy.

Keywords help customers find your business, and there are plenty of places you can implement them to help your business be picked up by search engines.

Relevant words and phrases can be incorporated into your on-page content, blogs, URLs, emails, and metadata. You can also usually add keywords to your alt-image descriptions to help search engines read what the image is about.

To start your keyword research, set up your site with Google AdWords to find the short and long-tail keywords with high conversion rates.

Create great content

As mentioned above, the easiest way to implement SEO into your business page is through content, but only highly relevant and valuable content will work. Everything from infographics and videos to blogs and e-books is categorized as content – meaning you could quickly add a huge amount of work to your to-do list. That is where SEO agencies like can help. They will take control of creating content for your website, as well as content for other sites to redirect people to your business.

Content curation is a full-time job and not necessarily something you can dedicate your time to. Plus, you might not be able to afford to hire an in-house content creator – which is why SEO agencies are a great option.

Localize your visibility

Using local SEO has recently become hugely significant in providing more visibility to relevant audiences. 70% of people who search for local businesses will visit – meaning this is the best way to get customers through your door. By incorporating more localized SEO into your site, social, and business pages, you will attract all the right people from all the right places.

SEO is key to your business’s success. By increasing your visibility via search engines, providing customers with relevant content, and targeting clients within your actual area, you will be on the road to better leads and higher sales.

Photo Credit: Envato Elements

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