Finding Who We Are
Jun. 16, 2023 | Perfect Afternoon
Today, we are thrilled to unveil our company rebrand, Perfect Afternoon — a fresh chapter in our agency’s journey that reflects our commitment to adaptability, innovation, and our partners.
As we step into this new era, we want to take a moment to give you a backstory on the new us and the great things ahead.
In 2020, we discovered our brand, Trademark Productions, also fondly known as TM, no longer served us. So it was time to make a change, in a big way. With an understanding of what a huge undertaking this would be, the team knew it was a necessary decision to keep moving forward.
Our decision to embark on this rebranding journey was driven by a desire to align our brand with our evolving vision, values, and partners’ goals. We recognize the importance of staying relevant in this dynamic industry, and this transformation presents a more honest reflection of us to you, our partners, and some soon-to-be.
Through the past few years, we delved deep into our company’s core values, strengths, and aspirations (a little business soul-searching, if you will). We sought to encapsulate the essence of who we are and what we stand for, distilling it into a clear and memorable brand identity. We enhanced our mission and core values to focus on three aspects within truly our brand — partnerships, value, and accessible knowledge.
From our logo and color palette to typography and overall visual representation, every element has been thoughtfully crafted to reflect who we are.
So why the name Perfect Afternoon? Being a creative agency for over 20+ years, we wanted to spread our wings and find an abstract name so that you can interpret the meaning for yourself and what it means to you and your company while exercising creativity.
As part of our rebrand, we took the opportunity to redefine our focus and refine our offerings. We honed our services, leveraging our knowledge and experience to serve our partners better.
Our main service offering with added service benefits to see the full picture before diving into a new website build. That’s why UX Research & Testing Maintenance come into play. This research allows our teams to see how your current user base is experiencing your website to make improvements for implementation on the new website build.
As we continue to branch into new platforms and adapt to current platforms’ changes, we’re always looking out for opportunities to make our partners shine. With so many layers to digital marketing, we are now offering a service that allows companies to manage their customer base within an all-in-one tool for marketing and sales, HubSpot.
While we have always offered this, we are approaching it with a renewed focus on elevating aesthetics in a big way. Think bold imagery, vibrant colors, and actionable messaging to allow your users and customers to convert.
Of course, partnerships play a huge role in our new identity since we discovered that’s what brings joy to our day. Ensuring our partners (formerly known as clients) are taken care of, receive genuine and honest feedback, and make strides to reach their goals is what we clock in for, and sometimes even think about solutions as we drift off to sleep.
As we embody our new brand, we have nothing but excitement and anticipation for what’s to come. We see endless possibilities for growth, collaboration, and positive impact for ourselves, our partners, and what lies beyond the horizon, not yet in view.
We invite you to join us on this journey as we embrace this new identity and make a lasting impact on your company’s digital efforts.
Together, we can build a brighter future.