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Getting Started With SEO for Businesses

Nov. 27, 2023 | Jailyn Glass

A woman staring at a screen with data visual charts | Best Website Optimization Tools for search engine optimization services

You want to start investing in your website’s SEO, but you’re not sure where to start. In today’s mini-podcast, Dwight, Jailyn, and Morgan discuss why SEO is important and how your business can get started.

Getting Started With SEO

Search Engine Optimization (SEO) is a set of strategies and techniques aimed at enhancing the visibility and ranking of a website on search engine results pages (SERPs). The primary goal of SEO is to increase the organic (non-paid) traffic to a website by optimizing various elements, both on and off the site.

Key Components of SEO:

  1. Keyword Research: Understanding the terms and phrases users are likely to search for when looking for information related to your content or products.
  2. On-Page Optimization: Refining individual pages on a website to make them more search engine-friendly. This includes optimizing meta titles, meta descriptions, header tags, and incorporating relevant keywords.
  3. Quality Content: Producing high-quality, relevant, and engaging content that not only satisfies user intent but also aligns with search engine algorithms.
  4. Link Building: Acquiring high-quality inbound links from reputable websites to boost a site’s authority and credibility in the eyes of search engines.
  5. Technical SEO: Ensuring that the technical aspects of a website, such as site speed, mobile-friendliness, and crawlability, meet the standards set by search engines.
  6. User Experience (UX): Creating a positive and seamless experience for website visitors, which can indirectly impact search rankings.

Contact Perfect Afternoon today and find out how we can help improve your visibility on search results and find those important keywords your business should be ranking for.