What are Brand Values?
Are brand values important or just another concept for corporations and companies to look legitimate?
Well, a lot of different companies in diverse industries have brand values. These values are a core element in brand books, often seen around the office to instill a reminder and often brought up in keynote speeches. The idea of a business holding values is a little odd from an outside viewpoint — how can something that isn’t technically alive have a belief system?
Like a corporation can be tried independently of any employee, companies can take on their own personality. The business is what you interact with in your day-to-day. This public-facing personality culminates the values brought into core messaging and advertising. So, in short, yes. Brand values are very important — they help you find what matters the most about your operation.
At PA, we have been taking a hard look at who we are and what we stand for. We want to share what our agency’s values are and what they mean to us!
Passion is an extreme form of emotion — something that drives you. Our team members are all so passionate about the web and the possibilities that come with it. This passion always pushes us to innovate and improve, keeps us working harder, and continues our growth as a team.
The web is diverse. We have a few teams covering different segments of it, and it’s very important that all teams get along well! We take pride in working best together, ensuring our partners’ goals are met. Our agency has many moving pieces, from developing websites and designs to writing content and marketing efforts. We show up by ensuring communication and work efficiencies are in place for our team to deliver their best work.
There’s a big difference between empathy and sympathy. Where sympathy is great, it’s not as internalized as empathy, which means you feel for someone because you know how they feel. We try always to be empathetic with both our team and partners. This includes when a team member’s doctor’s appointment runs over, which makes them late for work. Or if a partner’s website is experiencing sites outside of what’s covered within their monthly maintenance. We understand both scenarios and do our best to accommodate and help out when and where we can.
Integrity is sometimes hard to define. Sometimes it can be honesty, other times, it can be keeping to what you promised or sticking up for another person. We believe it’s all mentioned above, holding your core beliefs and never wavering. We have a lot of integrity here at PA; whether in our partner relationships, the work we produce, or how we treat each other within our workplace. Integrity drives us always to be the best we can be while supporting each other and being transparent about any issues that may arise.
As a graphic designer, this is the value I hold close to my heart. Creativity pushes through every facet of our business, not just the design department. We have a team of creatives who enjoy continuous learning to improve their craft, whether that’s one of our devs learning new animations or our marketing team taking the initiative to learn the Adobe Creative Cloud. We encourage creativity and love to see the results!
Now the word, value, may seem odd to have as a core value, it seems like a given, but there’s so much more to it! When we say value, we talk about it in a few ways:
Our personal value
We talk about our personal values as our self-worth, the vivacity of our personalities, the skills & knowledge we have individually, and what we bring to the team. This self-worth and confidence build creativity and ideas to help us perform for each of our partners and the agency itself.
Our value as a team
Additionally, we take our personal values, then look at them from a team standpoint. It’s the culmination of all those individual skills that allow us to do anything in a team setting. We value that immensely!
The value of the products and services for our partners
Lastly, personal and team value is transferred to the work we produce for our partners. Given the care and our skills, our team always strives to do our best, provide feedback and ideas when necessary, and go above and beyond to meet our partners’ expectations.