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Biggest Website Development Trends In 2023

SEO Strategist Gary Jones
Gary Jones

Website development continues to evolve, bringing new trends and technologies to the field every year. While some of these shifts have been gradual and hard to spot, the industry has grown rapidly over the past two decades, with the next expected to be just as disruptive.

2023 has already seen the emerging trend of AI and how it’s used to create and transform how people interact and use the web through new tools and concepts. Staying current on the latest web development updates will remain as vital as ever. This article will explore some of the most important ones to watch in 2023.

Artificial Intelligence

Artificial Intelligence (AI) is already used in various applications, and this list is expected to expand over the coming months, following sizable upgrades made to existing chatbots and recommendation engines. We expect more businesses to use AI to automate tasks and improve user experience.

Learning how to build and integrate AI-powered applications into websites might not be straight forward as it sounds, as the technology remains in an experimental stage of development. Understanding machine learning algorithms, natural language processing, and the ability to work with AI frameworks and tools will weigh heavily on what comes next and what remains out of the reach of many.

Progressive Web Apps (PWAs)

Progressive Web Apps (PWAs) are web applications that function like native apps on mobile devices, offering several benefits over traditional mobile apps. These include faster load times, offline functionality, and better user engagement. As a result, PWAs are becoming increasingly popular among businesses looking to provide their customers with a seamless mobile experience.

Expect businesses to invest in PWAs to differentiate themselves from their competitors. As PWAs become more mainstream, an increase in the number of tools and frameworks available for building these applications is guaranteed.

Voice Search Optimization

Voice search’s growth in popularity is expected to continue. As a result, web developers will need to optimize their websites for these features to remain competitive, improving natural language processing, content structure, and metadata. By optimizing for voice search, businesses can ensure their websites are accessible to the widest range of users, driving more traffic.

Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) have been around for a while, but they are still in the early stages of adoption. Exploring the potential of AR and VR as a way to engage customers and provide immersive experiences will be something that many businesses will be watching as a key growth area for the next decade.

Architect in ar helmet working on architectural project in augmented reality, touching virtual building. | 2023 Website Development Trends

Learning to integrate AR and VR technologies into their websites will be a big challenge for web developers. Will it require a new set of skills? 3D modeling, animation, and understanding the unique challenges of these technologies, such as performance optimization and device compatibility, make it a strong possibility.


Cyber attacks continue to rise, and businesses investing in cybersecurity measures to protect their websites and customers are also expected to increase. How other applications on this list impact cybersecurity will also help shape the industry over the next decade. This means staying up-to-date on the latest cybersecurity threats and best practices for web developers, including using secure coding, implementing SSL encryption, and regularly updating software and plugins.

Low-Code Development

Low-code development platforms allow building applications quickly and easily using drag-and-drop interfaces and pre-built templates. Having clients and customers who see the value in speeding up the development process and reducing costs at the expense of other more technical performance areas will make using this technology a balancing act for many teams. For web developers, this means learning how to work with these platforms and integrating them into their development workflows.

Dark Mode

Lastly on the list is the growing demand for dark mode options in modern user interfaces and designs. Dark mode provides many benefits, including a more comfortable viewing experience in low-light conditions and reduced eye strain. Many websites and applications have already started incorporating Dark Mode options in their designs, which is expected to continue.

Website Development With Meaning

Web development continues to grow and evolve at impressive speeds each year, and we have built an experienced and versatile team to take on the coming challenges. If you want to learn more about our web development services, call us at 248.582.9210 to book a free discovery call. Our team will contact you to chat more about your goals.

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