Perfect Afternoon (formerly known then as Trademark Productions) and Awwcomm co-hosted a digital marketing and IT solutions panel at the Detroit Athletic Club. Business owners and professionals from multiple industries, all looking for solutions to improve their customer journey and sales, gathered to hear the panel. It was a night that brought a lot of great minds together in one room.
Guests were encouraged to network with others before the panel discussion over cocktails and hors d’oeuvres. Names, handshakes, and business cards were exchanged as the guests made their rounds. The variety of industries represented allowed guests to get insight into similar or different problems other industries may be facing from each other. Ultimately, though, the digital marketing and IT solutions shared by the panelists captured the guests’ attention.
The Digital Marketing and IT Solutions panel
All businesses face challenges that could potentially be solved or limited by technology. They often don’t have the internal staff, funds, or even knowledge that these options exist. Two industries that make money on addressing and solving problems are digital marketing and IT solutions. We brought four panelists who can explain how they have overcome their business challenges with digital tools and technology. The panelists included:
- Dwight Zahringer: Founder of Perfect Afternoon
- Brent Yax: CEO of Awecomm
- Mike Lotito: President of CPA Nerds
- Dani Munch: Marketing Director of Gougeon Brothers
Mike and Dani explained how they utilize modern marketing tools, such as SEO, automation marketing, audience segmentation, CRMs, and the help of PA and Awwecomm to solve their business challenges. They also stressed the importance of data collection, whether website analytics, customer email, or sales data, to help you identify qualified leads.
Dwight and Brent expanded on how, where, and when to use that data. From a digital marketing standpoint, website analytics can be used to identify numerous gaps or opportunities for improvement on search engines. On the IT solutions side, funnel segmentation can help provide more qualified leads and filter out the non-qualified.
The panel continued, with multiple guests asking questions to gain even more insight from the panelists. As the panel ended, guests better understood the digital marketing and IT solutions technologies available to them. Once the event concluded, guests were encouraged to stick around for further networking and ask any questions.
More events
Understanding that there is a need for information and that we have that information to share, we look to host more of these events in the future. We thank Awecomm and all the guests for attending this informational event.
We hope you gained some insight into solving your business challenges. To get started, we would like to offer you a free website audit for attending the event. Expect to hear from one of our Account Managers soon.
If you have any questions about the event or want to follow up with one of our Account Managers, contact us. If you missed the event, no worries. You can still reach out to our team for insights and consulting.
We’d be happy to assist you!
