eCommerce Marketing Tips
Here’s a truth bomb: Implementing killer eCommerce marketing strategies isn’t always easy as pie.
You need to handle many moving pieces, use appropriate software and tools, and implement the right strategies, which means hiring an internet marketing consultant for some eCommerce business owners.
However, while there is no one-size-fits-all tactic to establish effective eCommerce marketing, there are tips and tricks that can help you find the right strategies to boost your online sales.
Read on to learn more about our four eCommerce marketing tips to skyrocket your online business sales.
What is eCommerce marketing?
eCommerce marketing is the process of promoting your business, services, and products through various online channels.
It includes strategies such as organic Search Engine Optimization (SEO), content and inbound marketing, paid advertising, and other marketing approaches.
The main goal of eCommerce marketing is to entice potential buyers with your brand’s offer and value and direct them to your online store to get them to purchase.
The right eCommerce marketing strategies delivered to audiences at the perfect time can drive traffic to your online store, turn visitors into leads, and convert your prospects into sales.
Essentially, eCommerce marketing refers to the activities and campaigns you run to guide your prospective customers through the conversion funnel or the journey people take from being potential to paying customers.
eCommerce marketing tactics to drive sales
It’s insufficient to cover all your bases and run campaigns in the most important marketing channels.
To help you be more strategic with your eCommerce marketing approaches and, in turn, drive more sales, consider these tips.
Provide personalized customer experiences
Entice your potential customers and get them to stick and buy your products by giving them a memorable shopping experience tailored to their needs, wants, and preferences.
Provide relevant offers and personalized shopping experiences to increase the chances of your prospects buying from you.
Leverage AI to personalize your leads’ shopping experiences.
Dialogue is a robust AI-powered eCommerce personalization platform that optimizes your customer funnel journey through personalized shopping experiences.
Dialogue’s AI algorithm analyzes and learns your leads’ shopping patterns to provide relevant and enhanced experiences.
The platform analyzes each lead interaction and touchpoint to generate highly relevant messages and product recommendations in real-time to match shopper intent.
It automatically uses big data to gather information to generate messages based on your shopper’s customer journey. This helps you deliver excellent shopping experiences that drive sales.
Once you integrate Dialogue into your eCommerce website, it starts operating automatically, offering several game-changing features.
The platform’s Smart Banner feature automatically creates compelling content, promoting the best ones on your search, home, cart, and Thank You pages based on your shopper’s journey. It does this while continuing to optimize the messages using recurring information.
Dialogue helps you engage your customers through The Storyteller feature. It automatically produces engaging and rich creative content compatible with your brand’s personality.
Other essential Dialogue features include the Recommender, which delivers smart product recommendations based on the shopper’s journey, and sales-driven messaging with AI-messaging.
Additionally, the platform offers a Persuader feature that delivers emotionally-driven auto-generated messages. This can give your shoppers that final nudge to get them to add your products to their cart or buy.
Powerful AI-driven software can handle the bulk of your work, saving you the blood, sweat, and tears of maintaining and optimizing your eCommerce website and marketing strategies to drive sales.
The right automated personalization tool can expose and enrich your content and messages, make intelligent recommendations, and effectively persuade shoppers to buy. It can also inspire confidence which helps boost customer loyalty and retention down the line.
Remember that this strategy is easiest when you create your store with eCommerce-designed site builders. If you haven’t done that, or you’re still in the initial stages of developing your shop on a different platform, use budget-friendly site builders.
Zyro is one example and an excellent Weebly, Shopify, or Squarespace alternative for many online businesses. It offers free hosting, a customizable domain name, and 24/7 customer support. It also has painless eCommerce-ready features, including advanced security options, for safe and seamless transactions in your store.
Leverage email pop-ups
When implemented properly, email pop-ups can amplify your lead-generation efforts, increase your subscriptions, and grow your email list. Pop-ups also play a crucial role in your eCommerce email marketing to build customer loyalty.
For instance, compelling pop-up offers, such as free shipping or a 20% off discount, can encourage your website visitors to sign up, purchase immediately, and buy from your store again.
Ensure your pop-ups provide irresistible incentives to give your site visitors a good reason to subscribe and act on your offers.
Use various lead magnets, including:
- Early bird access for your newly launched product (or products)
- Content upgrades
- Free product samples, ebooks, and whitepapers
- Loyalty membership benefits
- Discount coupons upon subscription
Leverage software such as Omnisend to create targeted popups highlighting your offers’ value in your copy and help you create attention-grabbing opt-in form designs.
Omnisend provides customizable popup form themes that help you create your opt-in forms easily.
You can choose a preset language, upload your logo, change the theme’s images (if supported), modify headline texts, and turn on the opt-in collection for your SMS and email channels.
Optimize your pop-ups by emphasizing your offers’ benefits and how they will improve your site visitors’ lives or address their problems.
Use compelling design and calls-to-action (CTAs) to ensure your pop-ups capture your prospects’ attention and email and, ultimately, convince them to buy.
Automate your social media marketing efforts
Building and running engaging social media marketing campaigns while handling other eCommerce marketing tasks is challenging.
That is why automating critical parts of your social media marketing efforts is crucial, such as creating social media content and maintaining a regular posting schedule.
Assess and test your strategies
Examine your eCommerce marketing efforts’ performance to see what’s working and what isn’t.
Doing so helps you identify and address gaps in your eCommerce marketing strategies and improve those that bring you excellent returns.
Assess these crucial aspects of your eCommerce marketing:
- Ad campaign conversion rates. Identify your high and low-performing ad campaigns and make the appropriate adjustments. This includes optimizing the campaigns that drive sales and stopping those that are no longer delivering good returns.
- Cart abandonment rate. Determine the number of people who add items to their carts but leave before completing the purchase. A high number could indicate issues in your checkout process.
- Landing page conversion rates. Track whether visitors who land on your designated web pages buy or click away without purchasing. Low conversions can mean improving your landing page components and elements, such as your CTA buttons, messaging, etc.
Run multiple versions of your campaigns and split-test them to see which variants generate the most conversions and sales.
Additionally, eliminate guesswork using reliable marketing analytics software. This lets you measure your eCommerce marketing campaigns’ performance, identify weak areas, and find new opportunities effectively.
While there might not be a “perfect” eCommerce marketing strategy, the tips in this guide can help bolster your marketing efforts to boost your online sales.
Test out our tips and know what eCommerce marketing approaches work and don’t work for your business. Double down on the strategies that bring positive results, or try other reliable tactics.
Ultimately, the key to successful eCommerce marketing is knowing your goals, your business needs, and the strategies to help you achieve those marketing objectives.
Photo Credits – Envato Elements: