Top 5 Affiliate Marketing Tools
The best affiliate marketers can work from literally anywhere in the world and still have great peace of mind. This is because of the affiliate marketing tools and support from versatile software programs.
What is affiliate marketing?
To put it simply, affiliate marketing involves a person marketing and earning a commission for selling another company’s products. The affiliate earns a profit percentage for each sale the company makes from affiliate promotions.
Why affiliate marketing?
Affiliate marketing has become a new trend because it gives people a lot of control over what they want or don’t want to do.
Additionally, companies opt for affiliates because they are budget-friendly and much more efficient. They also help reduce the company’s marketing time and efforts.
As affiliate marketing becomes increasingly important and popular, the tools for marketers become more complex. However, affiliate marketing efforts can be successful with a handful of the best tools.
Product reviews
Rating – 4/5
- Availability of a free demo so you can make a more informed decision
- A library of mobile-optimized templates and themes for quick and easy selection
- Develops personalized call-to-action for a better user experience
- Offers customized suggestions for improving SEO, guaranteeing better performance for your site
Rating – 3.5/5
- Offers a 7-day free trial and is budget-friendly
- Has over 140 geodatabases
- Helps manage the site’s content audit; saves time and effort
- A customized list of suggested SEO actions helps improve SEO performance
Rating – 3/5
- Highlights pages that bring the most leads to help you track better
- The onsite retargeting feature creates a personalized experience for customers
- Automatically diverts traffic to important pages
- Offers a 14-day no-satisfaction money-back guarantee
Rating – 4/5
- Tracks performance on social media platforms like Facebook
- Real-time analytics based on location, placement, and many other aspects
- Has a mobile application for ease of use and allows you to manage your site from anywhere
- ITP-compliant eCommerce tracking, ensuring reliability as well as quality tracking
Rating – 4.5/5
- Sets up and installs within minutes
- Dedicated payout options for paying affiliated partners
- Real-time data analytics for better management
- Offers a tracking feature as well
If you have a great idea for a custom WordPress plugin, you can hire a development team like PA to build it!
Buying guide
Affiliate marketing requires a lot of time, energy, and effort. Before you use an affiliate marketing tool, make sure you check its important aspects and features.
Here is a section to help you better decide. Whether you are choosing the best WordPress plug-in or the best tracker, there will always be some important considerations to make.
What is the opt-in tool?
Opt-in tools are important in affiliate marketing, particularly for email marketing. Many marketers today are shifting their focus to email marketing because it enables better personalization and customization. Consequently, the industry is filled with new and innovative features for opt-in emails.
So, what does an opt-in do, and why is it important as an affiliate marketing tool?
- Regulations
Since emails are personal and often contain other sensitive information, sending unsolicited emails can be problematic. Doing so can have repercussions; therefore, one must follow government laws and codes of ethics. Opt-in tools help you to achieve that.
- Better engagement
Customers will be more interactive since you will only send emails to people who ask for them. This will lead to better traffic and engagement on your site.
In other words, marketers using the opt-in strategy market products to customers only if they permit it. Customers will only receive email updates from the brand after “opting in” or specifically choosing to do so.
This marketing strategy is more ethical and guarantees better lead conversions and user engagement. It also helps you target only customers who are genuinely concerned and interested in your site. Follow-up communication is also much better with opt-in marketing.
Making any list of emails cannot be called an opt-in email list. This is why specific professional tools exist in the industry. These tools are better at optimizing and bringing in more willing subscribers to your site.
Opt-in tools like OptinMonster are versatile and diverse. They started as only an opt-in email tool but now have expanded their products and provide more features to customers. Such tools can be budget-friendly and good for your site’s overall performance.
How to choose the best WordPress plugin
Many people make the mistake of choosing only popular and high-end plugins for their WordPress site. Just the plugin’s name is not enough to guarantee it will work well for your website. Instead, there are some other factors you must consider:
- Your site’s needs
You need to sit down and re-evaluate your site. Understand its dynamics, evaluate the kind of content you are selling, and assess your audience. Your current performance and your desired performance are also two very critical aspects you should think about.
Once you understand what your site truly needs, then invest in a plugin.
- WP plugin directory
WordPress offers a whole directory of plugins. The abundance of plugins in the directory can be tiring and overwhelming for newcomers.
There are two solutions to this. You can switch to Google search and learn about the best WordPress plugins or simply search the plugins based on categories.
- Ratings and reviews
The WP directory has a sidebar of reviews and ratings. These are from actual users of plugins who either are using them or have used them in the past. This information helps you understand the shortcomings and benefits of the plugins.
- Plugin screenshots
The WP directory also includes screenshots of the plugin interface. These are vital for understanding the plugin before you actually use it. The screenshots help you determine whether the plugin is user-friendly or too technical for you.
HubSpot vs Salesforce?
HubSpot is not the only option for building landing pages. Due to its diverse product portfolio, HubSpot has gained an excellent reputation among marketers.
However, a constant competitor for HubSpot is Salesforce. Both have very similar services and products but still are unique in their own way.
So, which one is better?
HubSpot Pros
- Best inbound content marketing
- Provides content management services for an extra charge
- Automatically captures contact information
- Helps streamline and ease down the sales process
- Only allows one sales pipeline for all products
- A good option for smaller to medium-scale businesses
- Suitable for more tech-savvy people
Salesforce Pros
- More customizability on lead management
- Recommended for larger-sized, complex businesses
- Comes with an excellent support package for users
- Works incredibly well with complex sales processes
- Allows multiple sales pipelines for multiple products
Which tool is better?
The answer is simple: the software you need for your business depends on your current knowledge, capabilities, and understanding of back-end technicalities. It also depends on your size and kind of business and how much customization you care for. Our agency can support HubSpot onboarding and implementation as a HubSpot Solutions Partner.
Five different types of affiliate marketing tools
The best WordPress plugin, in our humble opinion, is Affiliate WP, which is a world-famous plugin that significantly improves management and is considered essential by many marketers.
Meanwhile, OptinMonster is the runner-up in this roundup, considering that it offers opt-in email lists and many other additional features. Therefore, it can be a decent all-in-one choice for most affiliate marketers. With its free trial and a money-back guarantee, there is no reason not to try it out.
Remember that the tools alone cannot guarantee success; your dedication and motivation are also essential for affiliate marketing. Make sure to review the important aspects discussed in the buying guide before choosing your next tool.
Summary: Affiliate marketing is a powerful way to generate passive income, but choosing the right tools can make all the difference. We break down essential affiliate marketing tools to help you track performance, optimize conversions, and streamline your workflow. From link management platforms to analytics solutions, these tools empower affiliates and marketers to maximize their earning potential. Whether you’re a beginner or a seasoned pro, this updated list ensures you stay ahead in the competitive affiliate marketing landscape. Dive in and discover the best tools to grow your affiliate business!
